Welcome to our second blog about tips and tricks for Facebook marketing.
Connect your YouTube channel
If your company have its own you tube channel you can add YouTube app to your Facebook page so your fans can view your YouTube videos directly within Facebook.
Add the slideshare app
Similar to the YouTube app you can also add slideshare tab to your page that will pick in your slideshare presentation.
Connect with Flickr account
Enabling Flickr app you can also pick photos from Flickr.
Create an Open Graph App
You can create your own apps that supports your very own marketing initiatives using Facebook open graph applications. The new and improved open graph allows third party developers to create frictionless apps that, after a user provides permission once, automatically share users engagement with the app on Facebook. As well, user’s friends are easily able to join in on this shared activity. Furthermore the new open graph apps support customizable calls-to-action, which you may have already noticed in apps already floating around Facebook like Spotify. Creating an app for your business will must be involve a developer’s time. Facebook has published guidelines on how to get your application integrated with Facebook here https://developers.facebook.com/docs/opengraph/checklist/.
Organize your views & apps
Organize your new custom tabs and apps after you have added. Facebook’s new page design features photos, likes and apps at the top of your page below your cover photo. Photos are automatically featured in the first spot, but page admins can rearrange the rest to highlight the most important ones first. Total of twelve apps can be shown here. Four are visible at the top of the page and others can be viewed when page visitors click the drop down arrow. Admins can also customize the images that get shown for each app in this toolbar using the ‘Manage’ >> ‘Edit page’ drop down via the ‘Admin Panel’, which is accessible at the top right of their business page.
Use questions/polls for fan feedback
In the status update bar on your page, you have the option of posting a question or a poll. Use this to ask your fans for feedback about your product/services or the content you post to your timeline. The possibilities are endless, and it is nice way to engage your fans and increase participation on your page.
Use links & calls to action to generate leads
Start generating leads from Facebook. Optimize your page for lead generation by posting links to landing pages content behind forms and add Calls to Action(CTAs) to the custom tabs on your page.
Experiment with interest lists
Interest lists are a feature that allows users to organize updates into separate topics from a collection of fan pages or public figures who have the subscribe button enabled on their profile. For example a user could create ‘web design’ interest list and adding to it fan pages like ‘amazing web design’ as well as the profiles of their favorite web designs bloggers to which they subscribe. Users can also subscribe to interest lists created by other people as Facebook suggests popular lists and make it easy for users to discover lists created by their friends. Consider experimenting with interest lists by creating awesome lists in your industry. Promote ‘Add to interest lists’ button on your Facebook page.
Schedule posts in advance
You can schedule Facebook posts in advance using third party Facebook application like HootSuite or Hubspot social media publishing tool and make sure you are actively engaging with your fans.
Customize who can view your posts
Facebook’s response to Google+ circles was a feature that enables users to customize who can see their Facebook posts. For your Facebook page, this means you can limit posts to only display to fans in a certain location or language.
Understand the impact of edge rank
EdgeRank is Facebook’s algorithm for deciding what gets shown in a user’s news feed. It is important to understand that not every post published to your page’s timeline will be visible to every single fan. A post’s engagement level factors into your contents ability to spread across Facebook. Interactions with a post such as a like, share, comment, tag etc. create what Facebook calls an edge. The more edges an object has, the more likely it will be displayed in a user’s news feed.
Add Facebook social plugins to your Blog/Website
For promoting your business page add social plugins into your website or blog. This will help visitors to interact with you and with your site. This will also encourage visitors to become your fan on Facebook as well as spread your content and expand its reach. Social plugins include ’like’ buttons, ‘share’ buttons and more.
Encourage your business execs to add the subscribe button
Encourage the public-facing executives and thought leaders in your business to add the subscribe button to their personal Facebook profiles and share your business content. It also increase the chances of exposing your business content to people who subscribe to those lists.
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